Job Overview
As the architect of the marketing strategy, the Marketing Manager will spearhead digital marketing initiatives, oversee brand-building efforts, lead content creation, and manage social media campaigns to enhance brand visibility and drive revenue. The role involves crafting innovative campaigns, analyzing performance metrics, and ensuring a seamless and consistent customer journey across all touchpoints.
- The Marketing Manager will also guide LOVs exciting rebranding journey, positioning
- the company as a modern, customer-centric, and industry-leading hospitality brand.
- Reporting directly to the Chief Commercial Officer (CCO), the Marketing Manager will
- collaborate with cross-functional teams, manage a talented in-house marketing team,
- and oversee relationships with external agencies to deliver high-impact results.
Key Responsibilities
Strategic Leadership:
- Develop, implement, and oversee the annual marketing strategy for LOV Groups portfolio.
- Align marketing plans with overall business goals, ensuring cross-functional collaboration between sales, operations, and revenue teams.
- Monitor competitive activity, market trends, and consumer insights to adapt strategies.
Digital Marketing:
- Plan and execute paid digital campaigns (Google Ads, social media ads, display, and remarketing) to achieve lead generation and revenue goals.
- Optimize SEO/SEM strategies and improve organic rankings for LOVs websites.
- Manage email marketing campaigns, including automation, segmentation, and A/B testing.
Brand Management:
- Lead LOVs rebranding initiatives, ensuring consistent application of the new identity across all channels.
- Develop strategies to strengthen brand positioning and market perception.
- Collaborate with the Brand & Content Executive to produce high-quality branded materials.
Social Media Oversight:
- Guide the Social Media Specialist in designing campaigns that enhance engagement, visibility, and follower growth.
- Supervise influencer partnerships and community engagement programs.
Data-Driven Decision-Making:
- Analyze and interpret performance metrics to continuously refine marketing efforts and achieve measurable outcomes.
Team Leadership:
- Inspire and mentor a team of marketing professionals, fostering a dynamic culture of creativity, collaboration, and results.
- Set KPIs for team members and evaluate performance regularly.
Innovation:
- Stay ahead of trends in hospitality, marketing, and technology to ensure LOV Group remains at the forefront of the industry.
Job Requirements:
- Bachelors degree in marketing, Business Administration, or related field.
- Certifications in digital marketing, SEO, SEM, or analytics tools (e.g., Google Analytics, HubSpot, or Facebook Blueprint) are highly desirable.
- Minimum 5 years of proven experience in a senior marketing role, with significant experience in digital marketing (SEO, SEM, PPC, analytics, and email marketing).
- Demonstrated success in brand management and rebranding initiatives, including overseeing creative direction and collateral production.
- Hands-on experience in content strategy development and social media campaign management.
- Strong background in working with cross-functional teams and managing diverse marketing projects simultaneously.
- Exceptional leadership, communication, and project management skills.
- Previous experience in hospitality industry is a significant advantage.
